Media Release
8. Media Release
8.1 Scope and purpose
This Media Release applies to photographs, video recordings, audio recordings and other visual or audiovisual content created by or for the studio that depicts a client, their treatment, the treated area, their results or their participation in a studio appointment, model service, event or collaboration.
It explains when the studio may create and use media for portfolio, educational, promotional and advertising purposes. It does not replace the separate consent required for the treatment itself or the Privacy Policy governing the handling of personal information.
8.2 Treatment-record images and promotional media
The studio may need to take photographs or video for consultation, treatment planning, safety, progress assessment, record-keeping or follow-up purposes. Any required treatment-record images will be explained during the consultation and handled as part of the client’s confidential treatment record.
A treatment-record image will not be published or used for advertising merely because it was taken for treatment purposes. Promotional publication requires the client’s active acceptance of this Media Release or another specific media consent.
8.3 Active acceptance of the Media Release
By actively accepting this Media Release through the studio’s separate media-consent checkbox, form or written agreement, the client authorises the studio to:
Photograph, film or otherwise record the client, the treatment process and the treatment results
Reproduce, publish, display, distribute and communicate the resulting media
Use the media for the purposes and through the channels described in this policy
Continue using the media unless and until the client submits a written withdrawal request under section 8.9
Acceptance of the general Studio Policies alone does not authorise promotional use of treatment images where separate media consent is required.
8.4 Permitted uses and platforms
Subject to the accepted Media Release, the studio may use media for:
Before-and-after and healed-results portfolios
The Allure Ink and Allure Aesthetics Studio websites
Organic posts, stories, reels, highlights and other content on social-media platforms
Paid social-media, search, display and other digital advertising
Printed advertisements, brochures, signage, displays and promotional material
Booking-platform profiles and service descriptions
Email and SMS marketing where the recipient has separately consented to receive marketing
Educational, training, demonstration and presentation material
Awards, industry submissions, editorial features and public-relations material
Other studio promotional channels or platforms that serve a substantially similar purpose
Media may be visible in Australia and overseas and may be copied, shared or republished by members of the public or by third-party platforms after publication.
8.5 Editing and presentation
The studio may crop, resize, colour-correct, retouch, caption, add branding or text, combine media with other material and adapt it for different formats and platforms.
The studio will not knowingly alter media in a way that materially misrepresents the treatment result or use it in a false, defamatory, degrading or unlawfully discriminatory manner.
Unless separately agreed, the client is not entitled to inspect or approve each edited version, caption, advertisement or publication before use.
8.6 Identification and anonymity
The accepted Media Release permits use of an identifiable image, including the client’s face, where that is reasonably apparent from the media consent and the circumstances in which it was obtained.
The studio will not publish the client’s full name, contact information, medical information or treatment disclosures with the media unless the client has separately authorised that disclosure or the law permits or requires it.
If the client requests de-identification and the studio agrees, the studio may crop or obscure facial features and other identifying details. De-identification cannot be guaranteed where a person may still be recognised from distinctive features, tattoos, marks, surroundings or other contextual information.
8.7 Copyright, licence and compensation
To the extent permitted by law, the studio owns copyright in media created by the studio or on its behalf. The client grants the studio the permissions and licence reasonably necessary to use the client’s image and participation in accordance with this Media Release.
The client will not receive a fee, royalty, commission, complimentary service or other compensation for authorised media use unless a separate written agreement expressly provides otherwise.
The client’s privacy and statutory rights in relation to their personal information continue to apply despite the studio’s copyright ownership.
8.8 Opting out before media is taken or used
A client may request in writing that promotional media not be taken or used. The request should be sent to admin@allureink.com.au before the appointment or before the media is first published.
Declining promotional media consent will not affect the client’s ability to book or receive an ordinary paid service. The studio may still request treatment-record images where reasonably necessary for treatment, safety or record-keeping, but those images will remain confidential and will not be published without separate permission.
Where photography, video or content creation is an essential disclosed condition of a model, collaboration, complimentary or reduced-price appointment, declining that condition may mean the special appointment cannot proceed. The client may instead request an ordinary paid appointment.
8.9 Withdrawing media permission
A client who has accepted this Media Release may withdraw permission for future promotional use by contacting the studio in writing at admin@allureink.com.au and identifying the relevant media where reasonably possible.
After receiving the request, the studio will stop making new promotional uses within a reasonable period and will take reasonable steps to remove the media from digital channels under its direct control.
Withdrawal does not ordinarily require the studio to:
Recall or destroy printed material already produced or distributed
Recover media already copied, downloaded, shared or republished by another person
Remove historical editorial, award, training or record material where continued retention or use is lawful and reasonably necessary
Reverse advertising or publication that cannot reasonably be withdrawn immediately
The studio will stop or amend an active campaign at the next reasonably practicable opportunity. A withdrawal does not affect the lawfulness of authorised uses made before the request was received.
8.10 Storage, service providers and overseas processing
Confidential treatment-record media is stored with the client’s Timely record where reasonably practicable. Media selected for publication may also be stored in studio-controlled devices, website systems, design tools, advertising accounts and social-media platforms as reasonably necessary to prepare and publish it.
These providers may process or store media outside Australia. The studio will handle media in accordance with the Privacy Policy and will take reasonable security and privacy precautions appropriate to the nature of the image and its intended use.
8.11 Minors and authorised decision-makers
Media depicting a minor will not be used for promotional purposes without the consent of a parent or legal guardian and, where the minor is capable of understanding the proposed use, the minor’s agreement.
The studio may decline to create or publish media where it is not satisfied that the necessary authority or informed consent has been provided.
8.12 Questions and complaints
A client may contact the studio at admin@allureink.com.au or 0435 660 902 to ask how media has been used, request a copy where appropriate, raise a concern or exercise the opt-out or withdrawal rights described above.
The studio will consider the request in accordance with this Media Release, its Privacy Policy and applicable law.
8.13 Statutory rights
Nothing in this Media Release excludes, restricts or modifies any privacy, consumer or other legal right that cannot lawfully be excluded, restricted or modified.